Brief

Bianca and Matt really wanted to take ownership of their own social media but didn’t know where to start. They knew they needed to keep their audiences attention by creating great social media content, but had no idea what to say, how to say it or what sort of imagery they needed to gain the social media following they wanted for their Paving company, so they came to us for some social media coaching.

Delivery

When creating a coaching session for our clients, no two sessions are the same, simply because everyone has slightly different needs, they are at varying levels of abilities and some have more time available than others to do the ‘thing’ we are teaching them. We created a bespoke plan for Bianca and Matt, wich consisted of two sessions; one covering organic activity and one covering paid advertising on their social channels.

The first workshop focused on creating a content list, outlined the key aspects of their messaging, worked out when was the best day and time to post and showed them how to use a scheduling tool to create posts on both Facebook and Instagram.

We ran the second workshop a month after the first, to ensure they had time to try out their new skills and so we could tackle any other questions which had come up since the first. In this workshop we created a brand awareness paid ad together. We worked together to lock in who we were targeting, how much budget to allocate, what to say and the imagery we needed to cut through the digital clutter and reach as many of their target audience as possible.

Outcome

Our coaching sessions provided the Precision Paving Team with enough confidence to jump online and try out their new found skills, they were able to confidently create organic and paid posts on a regular basis, to the point where the majority of their new enquiries came through their Facebook Page!