Videography
case study
Actuality
Brief
Actuality needed a video as marketing material to reach an international audience. They had a new, technology-based product to sell to a wholesale market which was quite tricky to explain, so they need a way to ‘show’ what it was and how it worked.
Delivery
After an initial meeting to fully understand the people behind Actuality, their motivation, target audience, purpose of the video, where they would use it and of course, how the product works, we worked alongside the Actuality team to develop a script to form the basis of the video. We planned locations and a storyboard for the video shoot, which took place over several days and completed all of the post production to create the final video.
Outcome
The team at Actuality were able to utilise their newly created video to promote their product internationally. They gained new clients who signed up to use the product almost instantly!
“The team at C i Marketing were fantastic. They very quickly distilled our brief into a compelling pitch and video. Liz and Wayne were professional and great people to work with. Helped us a lot, recommend strongly.”