1: Behind the scenes

Video content is no longer optional … it’s essential! Whether you're trying to attract attention, build trust, drive action, or retain loyal customers, the right video can be a game-changer.

Below are four strategic video concepts small businesses can easily adopt to boost brand visibility, humanise their brand, and convert interest into action.

Make your brand relatable

Show your audience the real people and processes behind your product or service. From packing orders to prepping for a client meeting, behind-the-scenes content builds trust, shows authenticity, and gives a face to your brand. This kind of transparency can be a major trust builder, especially for small businesses.

Best for: Brand awareness, engagement, humanising your business
Where to use it: Reels, Stories, newsletters, website homepage

Build connection & trust

Put faces to your name. A simple video introducing team members helps customers feel more comfortable and connected before they ever pick up the phone or walk through the door. Share who does what, what they love about their job, and a bit of personality.

Best for: Building credibility, nurturing leads, social proof

Where to use it: About page, Instagram feed, LinkedIn

3: FAQ Videos

2: Meet the team

Remove barriers

Answer the questions people ask you all the time. Instead of repeating yourself in every email or message, a simple video answering top FAQs (even casually recorded) saves time, shows expertise, and nudges customers closer to engaging.

Best for: Converting hesitant customers, saving admin time

Where to use it: Website, Facebook, email marketing

Let your customers speak for you

There's nothing more powerful than hearing a happy customer talk about their experience. Whether filmed professionally or as a casual phone video, testimonials can drive action and establish immediate trust.

Best for: Social proof, conversion

Where to use it: Website, ads, case studies, social media