Stay top of mind

Reconnecting is the smart move most businesses forget

Most businesses put their energy into attracting new leads. But what about the clients who already know and love you?

You have probably heard of the 80/20 rule. This is the idea that 80 percent of your revenue often comes from just 20 percent of your clients. That 20 percent is gold. If you are not staying in touch with them, you are leaving opportunity on the table.

Reconnecting with past or current happy clients is one of the simplest and most cost-effective ways to bring in more work. It is not about replacing your current marketing. It is about adding another powerful tool to the mix.

Why it works

Your past clients already know what you offer. They have seen your value first-hand. Reaching out with a simple check-in, update or offer keeps you top of mind and shows you care about the relationship, not just the transaction.

Even if they do not need your services right now, they likely know someone who does. That kind of referral is more powerful than any ad campaign.

Three simple steps to get started

1.Pick your 20 percent

Start with the clients you loved working with, the ones who love you back. These are the people who are most likely to rebook or refer you.

2. Pop up regularly

Block out time each month for low-effort check-ins. It could be a quick call, a helpful email, a tip-filled newsletter or even a social media message.

3. Stay in their world

Make sure they are following you on social. Stay visible by sharing updates, wins and behind-the-scenes moments that keep your business on their radar.

It does not have to be big to make a big difference

A simple message or a quick touchpoint can bring you back into someone’s mind at just the right moment. It does not cost much. It does not take hours. But it works.

Whether it is a follow-up from a past project or a “just checking in” moment, a small spark can lead to big results.