Audience first: a smarter start to your marketing

Why defining who you speak to changes everything

Think of it like planning a dinner party. You wouldn’t serve steak without checking if anyone’s vegetarian. You wouldn’t start at 7pm if your guests have kids to wrangle. The more you know about who’s coming, the better experience you can create.

It’s the same with your marketing.

Why knowing your audience matters

When you truly understand your audience, who they are, what stage of life they are in, what they care about and how they make decisions, your marketing becomes sharper.

Your messaging becomes more focused. Your content feels more relevant. Your campaigns deliver better results. That’s because you’re not marketing at people. You’re speaking to them.

How to create a simple customer persona

One of the easiest and most effective tools is a customer persona, which is simply a fictional character that represents your ideal client.

Start with these prompts:

• Who are they? Think about their age, lifestyle, family setup, job, and where they live.

• What drives them? Consider their goals, frustrations, pain points, and who influences their decisions.

• Where do they spend time? Look at their online behaviour, social platforms, and what else competes for their attention.

When you can describe your audience like a real person, it becomes much easier to create content, choose the right platforms, and communicate clearly.

Get strategic and make it meaningful

Defining your audience isn’t just helpful. It’s actually pretty fun. It shapes your tone, visuals, messaging, advertising choices, and the way you talk about your business.

If you’ve never created a persona before, now’s a great time to try. And if you have, maybe it’s time to refresh it.