Website & Digital Media Management
case study
Fino Hotel & Suites
Brief
Fino Hotel & Suites approached us with a website that was outdated, difficult to navigate, and not reflective of their full accommodation offering. The site was not optimized for direct bookings, resulting in low booking numbers and a reliance on third party booking platforms.
At the same time, Fino’s social media was being managed internally, but limited time and experience meant activity was inconsistent, with little follower growth, low engagement, and minimal brand awareness.
Delivery
We took a strategic, research led approach to reposition Fino within a highly competitive accommodation market. This included:
Audience and competitor research to understand booking drivers, including location, proximity to event venues, value, and experience
Design and build of a new website on Squarespace, allowing easy management and updates after launch
Clear structure and navigation to showcase the full Fino offering and encourage direct bookings
Planning and delivery of a comprehensive photography and video shoot to capture rooms, location, and guest experience
Ongoing on site content sessions to continually refresh imagery
Rollout of a coordinated digital presence across social media, both organic and paid, and Google Ads to capture both high intent search and ongoing audience engagement
Outcome
Fino Hotel & Suites now has a modern, easy to navigate website that accurately reflects their brand, highlights their full offering, and supports direct bookings. The site can be confidently managed internally, providing flexibility moving forward.
The supporting imagery library captures all aspects of the Fino experience and underpins consistent digital marketing activity.
The integrated digital strategy delivered strong results, including:
Over 811,600 accounts reached across Facebook and Instagram (paid and organic)
3,000+ new Facebook likes between 2019 and 2023
$0.90 average cost per result and 2.76% average CTR across 37 paid social campaigns
1.46 million Google Ads impressions, 22,300 clicks, and a $0.23 average CPC
Together, these outcomes significantly improved brand visibility, engagement, and booking intent, supporting Fino’s goal of driving more direct bookings.