Video & Photography
case study
McKenzie Region
Brief
Three, five-day itineraries to ‘Play’, ‘Relax’ and ‘Explore’ the Mackenzie Region will be won through an online competition.
Organise the itinerary details and bookings with the operators and winners, travel with the winners and capture their experiences to create videos of each and photos.
Delivery
The initial brief was to film just one of these itineraries, however, the brief changed to include all three.
Prior to travelling, we arranged all details of the itineraries including winners (talent) accommodation and activities, filming permissions (aerial and ground) and locations for filming and photography.
Wayne and Liz took care of filming, photography, project management and post production as well as looking after the talent throughout each itinerary.
A very important part of this project was building rapport with ‘talent’ to make them feel at ease with a film crew capturing their experiences.
Outcome
Three, one minute videos (and shorter social media clips) were produced and delivered as well as several hundred photos from each itinerary. The talent came across in a very natural way, showcasing the region as the perfect place to Play, Relax and Explore in Winter.
