Does your post sound like AI? The tells to fix before you hit post
People scroll past posts that sound like AI. Here are the giveaways our team spots in seconds, and how to fix them before you post.
The Big Idea
On episode 7 of The Visual Marketing Podcast, I put our photographer Billie to the test. Our copywriter Emily had prepared four short social posts about phone photography. Some were written by her, some by AI, and they got harder to pick as they went.
Billie can usually tell in about ten seconds. She picked three out of four.
The reason this matters is what Billie told me next. When she can tell a post was written by AI, she often scrolls past within two sentences. Not because it’s bad, but because it always sounds the same. All the effort that went into the idea behind it is lost.
And she’s not alone. Your customers are getting better at spotting it too.
If it doesn’t sound like something you’d say to a customer across the counter, change it until it does.
Ask Elizabeth
Is it wrong to use AI to write my social media posts?
Not at all. We love AI for making jobs quicker, and it can save a busy business owner heaps of time. Where people come unstuck is letting it do all the thinking, then posting whatever comes out.
You have to use it properly, and the result has to sound authentically human. That means your story, your words and your checking, every time.
